Lead Product Designer


10+ years of experience delivering high-impact, end-to-end digital product design and UX strategy for web and mobile platforms. A versatile leader proven both as a sole designer standing up early ecosystems and as a strategic driver within large, cross-functional product teams. Experienced in delivering rigorous, evidence-based design, user research & discovery, to strict accessibility standards (WCAG), to solve complex business challenges across B2B SaaS, martech, IoT, data analytics, maritime software, and GovTech.

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Experience


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Case studies


Mention Me

AI agent

Designed to answer questions, recommend next steps and take actions within the Mention Me platform.

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Design System (NDS)

Solo-built Mention Me's design system within one month: tokens, light/dark modes and components, documented for both designers and AI tooling.

In-product benchmarking

Turning 13 years of cross-brand benchmarking data into honest, in-product comparisons with next-step recommendations across Homepage, campaigns, and AI assistant.

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Findmypast

Tree search

First new search product in 15 years. Tree search allows users to search other member’s trees for related relatives.

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Shot Scope

Post-round editing

Post-round editing enhances the user’s experience by addressing minor GPS inaccuracies and correcting any misdetected shots.

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Performance dashboard

Designed Shot Scope's performance dashboard during my tenure, delivering diverse projects across multiple platforms, including ground-up creation of a watch UI.

Other work

App redesign