Lead Product Designer
10+ years of experience delivering high-impact, end-to-end digital product design and UX strategy for web and mobile platforms. A versatile leader proven both as a sole designer standing up early ecosystems and as a strategic driver within large, cross-functional product teams. Experienced in delivering rigorous, evidence-based design, user research & discovery, to strict accessibility standards (WCAG), to solve complex business challenges across B2B SaaS, martech, IoT, data analytics, maritime software, and GovTech.

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Designed to answer questions, recommend next steps and take actions within the Mention Me platform.


Solo-built Mention Me's design system within one month: tokens, light/dark modes and components, documented for both designers and AI tooling.
Turning 13 years of cross-brand benchmarking data into honest, in-product comparisons with next-step recommendations across Homepage, campaigns, and AI assistant.

First new search product in 15 years. Tree search allows users to search other member’s trees for related relatives.

Post-round editing enhances the user’s experience by addressing minor GPS inaccuracies and correcting any misdetected shots.


Designed Shot Scope's performance dashboard during my tenure, delivering diverse projects across multiple platforms, including ground-up creation of a watch UI.