I’m a Senior Product Designer working in Edinburgh, Scotland.

Enthusiastic and innovative, I am a trailblazing creative specialising in product design, shaping exceptional user experiences across web and mobile platforms. With a comprehensive skill set as a full-stack designer, I leverage an evidence-based methodology to craft user experiences that are not only usable but also accessible.

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Experience

<aside> <img src="/icons/swap-vertically_blue.svg" alt="/icons/swap-vertically_blue.svg" width="40px" /> Company history

• Senior Product Designer at Findmypast October 2022 - Present

• Product Designer at Findmypast March 2018 - October 2022

• Product Designer at Shot Scope January 2017 - March 2018

• Industrial Designer at Shot Scope July 2015 - Jan 2017 </aside>

Case studies

Tree Search

Findmypast

First new search product in 15 years. Tree search allows users to search other member’s trees for related relatives.

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Enterprise CarClub

App redesign

I redesigned the Enterprise CarClub app because I found the experience frustrating, dated and difficult to use.

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Post-round editing

Shot Scope

Post-round editing enhances the user’s experience by addressing minor GPS inaccuracies and correcting any misdetected shots.

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Performance dashboard

Shot Scope

Designed Shot Scope's performance dashboard during my tenure, delivering diverse projects across multiple platforms, including ground-up creation of a watch UI.

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Principals

<aside> <img src="/icons/user-circle_pink.svg" alt="/icons/user-circle_pink.svg" width="40px" /> User-centric design Prioritise understanding and addressing user needs, behaviours, and pain points throughout the product development process. Ensure that every design decision aligns with enhancing the overall user experience and satisfaction.

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<aside> <img src="/icons/compose_green.svg" alt="/icons/compose_green.svg" width="40px" /> Iterative design process Embracing an iterative design approach, continuously refining and evolving designs based on user feedback, usability testing, and emerging trends. Recognise that successful design is an ongoing process that requires adaptability and responsiveness to changing requirements and user expectations.

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<aside> <img src="/icons/chart-donut_blue.svg" alt="/icons/chart-donut_blue.svg" width="40px" /> Data-driven decision making Leveraging data and user insights to inform design decisions. Utilising quantitative and qualitative data to measure the impact of design changes, validate assumptions, and drive improvements. Drawing actionable insights from data to refine and optimise the user experience.

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<aside> <img src="/icons/meeting_yellow.svg" alt="/icons/meeting_yellow.svg" width="40px" /> Cross-functional collaboration Foster effective communication and collaboration with cross-functional teams, including developers, product managers, and stakeholders. Work seamlessly across disciplines to integrate diverse perspectives and ensure that design solutions align with technical feasibility and business objectives.

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